We hold ourselves accountable to our customers – as we keep on researching and developing, while looking towards new ways of innovation on materials and establishing strong, like-minded partnerships. And because transformation and pushing forward are in our DNA, we commit to this pledge and admit that a larger part of our collections needs to be produced in a more thoughtful way.

You will experience this commitment in our day-to-day activities covering everything from the raw materials, we use in our garments, to our bags and packages. But it does not stop there – we want to implement this way of working and thinking sustainability, into our business as much as possible. In this way, we might be able to take more action and enable greater progress, faster. An important steppingstone towards this, is AWARE – a stand-alone brand within BESTSELLER.